A brief sampling of our client work:

 

 

GE

Goals:
  • Develop an industrial cyber security messaging platform for Wurldtech, a recently acquired GE company
  • Continue to manage cyber security marketing team as CMO search kicked off (after reorg)
  • Expedite new CMO on-ramping to support sales goals
  • Continue delivering key content and writing pieces to support marketing goals

Results:
  • Created new approach of “cyber physical” messaging, in context of security attacks, collaborating with CTO
  • Crafted executive keynote content for high production GE global event, aligned to new messaging platform
  • Influenced key media to convey cyber physical storylines, working with GE Corporate Communications
  • Managed team of senior level professionals to deliver weekly to marketing needs, including customer engagement strategies and deliverables, standards bodies interactions, cross-GE joint marketing initiatives, PR plans, product collateral and more
  • Worked daily across GE teams and external vendors to drive completion on key deliverables
  • Personally wrote and delivered multiple placed articles/guest blogs in Security Week and other target publications

 

 

GE GE
Goals:
  • Develop an industrial product security messaging platform for GE, to support Board of Directors and senior executive needs
  • Communicate a public policy statement regarding GE’s commitment to product security
  • Review program initiatives, goals and plans to offer insights and third party feedback

Results:
  • Delivered executive level presentation content, collaborating closely with product SMEs and program executive
  • Created and delivered Web content and downloadable product security brochure, after careful legal and business review
  • Provided feedback on multiple program plans, status updates and other communications

 

 

OSI

Business Turnaround - Mobile/OSS Software (OSI)

Goals:

  • Devise marketing strategies to re-boot struggling software business - branding, customer loyalty, lead generation, awareness (and more)
  • Define and implement a marketing model to measure and hone marketing ROI
  • Source, hire, and manage global marketing teams to drive execution
  • Resolve M&A Due Diligence requirements to prepare company for sale
  • Contribute to business strategy and policies as marketing head on Executive Staff

collage

 

Results:
  • Attracted multi-investor interest, selling company to investment firm within two years
  • Met or exceeded marketing plan goals and metrics, including:

     

    • Nationally recognized campaign—Stevie® Award Gold Winner
    • >850 quality prospects engaged in solution Webinar series (increase from 0)
    • Customer PO closure (>$500k) following Latin America & Asia roadshows
    • 5/5 rankings from Sales teams on three international Sales Kick-Off events
    • Voted best moderated CEO "Innovation" panel at Silicon Valley industry event
    • Increased social media lead volume 36% on average; 20% (LinkedIn), 33% (Twitter), 54% (Facebook); followers include market analysts & journalists
    • Improved HR talent recruitment by initiating employee video campaign, increasing OSI LinkedIn member views by 250%
    • Increased partner engagement through quarterly digital marketing
  • Direct report earned top company ranking in annual performance review - first Marketing person at the company to do so
  • Evolved company processes and procedures, including legal statements, privacy policy, customer feedback capture, sales force automation and more

 

 

 

juniper

Global Fortune 500 technology company
Security product division


Goals:
  • Differentiate Juniper in a competitive security market
  • Deliver provocative thought leadership
  • Grow the team to prep for on-going high-visibility opportunities

Results:
  • The Next World War Will Be Fought in Silicon Valley Executive Keynote Presentation
  • Generated real-time Twitter feeds that went viral, generating positive content
  • Earned positive press coverage. Articles re-used keynote lines word-for-word.
  • Put Juniper on the map for delivering stimulating and provocative keynote presentations
  • RSA Conference editorial feedback: this is how keynotes should be done; we are using this as the example

 

 

 

cedexis

Cloud computing start-up
Executive team

 

Goals:
  • Determine the company’s positioning and messaging
  • Create content to convey it
  • Work with French team for coordinated marketing & PR execution
  • Manage key strategic partner marketing relationship

Results:
  • Professional and consistent company overviews for investor, channel, and customer audiences
  • Coordinated EMEA-US marketing goals, deadlines, and owners
  • Standardized 25, 50, and 100-word boilerplates
  • Fresh public-facing content, including crisp case studies and data-driven customer presentation
  • Media coverage of funding round, resulting in two new strategic contacts
  • Solution brief content and visuals for partner Juniper Networks

 

 

 

EMC

Global Fortune 500 technology company
Professional services division


Goal:
  • Design, implement, and manage a process to evaluate and bring-to-market a portfolio of Services offerings

Results:
  • Global investment decision-making and GTM prioritization now actively in place—executives and stakeholders use new process consistently
  • Increased collaboration and business orientation among stakeholders per process gate requirements
  • Holistic portfolio view, prompting gap analysis and on-going strategic decision-making

     

 

 

 

For a complete client list, references, or additional capabilities,
please contact us.