Good thoughts for great results

 

Thought Marketing™ provides business and marketing counsel to executive leaders in the technology sector. Our technical domain areas of expertise include:

 

We participate as a trusted, experienced voice to help manage and solve a diverse range of strategic challenges.

 

These may include determining optimal product messaging and positioning, designing and implementing marketing process infrastructure, developing creative lead gen campaigns, and inspiring talent.

 

Our differentiator?

Thought offers a rare combination of serious, highly ethical professionalism mixed with fun-inspiring energy. We like to call it: “serious marketing brains, without the serious attitude.”

 

Whether global multi-nationals or fledgling start-ups, our clients turn to us for senior talent that can jump in, determine a rational course of action, and drive teams to happily get “cool” things done.

 

Our Approach

Our methodology is founded on the proven principles of active listening, diligent research and realistic planning that sets measurable, impactful goals.

 

Our first step is to evaluate the client’s unique situation, then propose an initial plan of action.

 

After senior leadership collaboration and tuning, that plan becomes our team’s guidepost to do “whatever it takes” to turn success metrics into reality.

 

We bring in fresh thinking, research, and a sharp and experienced eye, working closely with in-house teams or outsourced vendors to hit our success metrics.

 

Along the way, we build friendships and relationships through honest communication and a passion to do great and memorable things. A dose of sarcasm and a sense of humor ensure we never let arrogance or egos get in the way.

 

To date, 100% of our business is through the “good karma” of unsolicited referrals and word-of-mouth recommendations.

 

Our Leadership

Thought Marketing founder and CMO Allison J. Taylor has over a decade of experience in the high-tech industry, including start-up and global Fortune 500 executive leadership positions. She provides a balanced blend of corporate marketing, product marketing, business planning and communications expertise.

 

At Thought, Allison oversees all client engagements, sourcing and managing a virtual cadre of talented specialists. Her hands-on strengths include marketing strategy development, business development, creative ideation, messaging & positioning and writing.

 

Allison's corporate experience includes the management and successful acquisition of product marketing for Nokia's network security division (now part of Check Point Software Ltd.), a $300M business including firewalls, IPS, and UTM security appliances. At Israeli security leader Check Point, she developed and implemented global standards for AR & PR while leading an in-house team and over 20 PR agencies as Director of Corporate Communications.

 

During her six years at Sun Microsystems (now Oracle), Allison devised and implemented large-scale strategic initiatives, including a 500-member Product Marketing Excellence program and corporate positioning and messaging frameworks, while contributing direction and content to Scott McNealy and Jonathan Schwartz executive keynotes.

 

Additional security marketing experience includes product marketing at Network Associates (now McAfee/Intel) for the popular VirusScan, PGP, and Gauntlet lines, and PR/AR leadership at Israeli Java security software company Finjan (now M86 Security).

 

Allison began her career as a journalist in the Middle East, and speaks several languages.

 

Allison holds a B.A. in Spanish and Journalism from the University of Richmond, earned her M.S. in Communications from Silicon Valley-based San Jose State University, and has an A.A. in Advertising and Communications from SUNY/FIT in Manhattan, NYC.